JAKKS Pacific® plays upon one of the most popular new trends in high fashion and on the streets of today's trendiest kids – the mismatching and layering of clothes and accessories with its Juku Couture™ unique dolls and accessories. Juku Couture is inspired by the limitless possibilities and fashionable combinations that mismatching and layering pieces offer girls to express themselves and have fun! Outfits that don’t match are actually today’s new fashion statement!

The new style started with the famous fashion trendsetters in Harajuku, Japan who started purposely mismatching and layering fashion as a form of self-expression. In Harajuku, mixing different styles and mismatching colors and patterns is encouraged – girls can do anything they want as long as their outfit is a thoughtful expression of their own individuality. Today, influential performing artists are spearheading this new vogue in fashion, with girls and celebrities creating their own looks with multiple layers and colors all over the world! JAKKS exemplifies this unique fashion trend with the Juku Couture doll line.