Corporate Overview
JAKKS Pacific, Inc. is a multi-brand company that, since 1995, has been designing, developing, producing and marketing toys, leisure products and writing instruments for children and adults around the world.
The company has become a top five U.S. player in the toys and leisure products sector through product development, licensing agreements and strategic acquisitions. We believe our growth strategy is unique and built upon a concentrated effort to spread earnings across all four quarters. We have accomplished that by expanding and “counter-seasonalizing” our product lines, adding new retail outlets and and leveraging our product development and merchandising expertise on products with staying power.
JAKKS Pacific® is a leading toy and consumer products company with a diverse product portfolio and customer base. We focus on traditional products and play patterns, and incorporate classic and popular brands, as well as simple innovation and technology, to make them appealing to today’s sophisticated kids and consumers of all ages.
Speed to market is part of our corporate philosophy and, we believe, a major competitive advantage. We have also worked hard to cultivate excellent relationships with our valued licensors and retail partners. As we seek to grow JAKKS Pacific to a billion dollar company, we believe we can inspire children with our powerhouse portfolio, while maintaining profitability and a strong financial performance for our esteemed shareholders and hardworking employees along the way.
In addition, we are strongly committed to being socially responsible corporate citizens, and believe we can create change that will improve the lives and well-being of children for generations to come. JAKKS Cares™ is our philanthropic division and we utilize the powerful resources and employees of JAKKS™ to assist needy children, families and pets around the world. JAKKS Cares also seeks ways to "Reduce, Reuse and Recycle" to help save our planet.
We market our lines under various brand names, including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters™, Toymax®, Funnoodle®, Go Fly A Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™; and in multiple product categories, including Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress Up, Role Play and Pet Toys and Accessories. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games.
