JAKKS Pacific® is excited to launch a full lineup of collectible plush toys, mini figures, playsets and activities with an interactive online component and based on the expansive virtual world of Neopets®, and its extraordinary characters, found at www.neopets.com. The JAKKS™ product line brings the online experience of Neopets, the world’s original youth-targeted virtual world, to the real world with a focus on collectible plush toys that tie-in to the extensive variety of Neopets species and characters featured throughout the world of Neopia.
Neopets is one of the most popular kids and tween online destinations, boasting more than 44 million registered users worldwide, and is the most engaging youth site on the web in terms of time spent (approximately three hours), page views per user (617 pages average per month), and total page views (2.5 billion pages average per month). The site provides an online experience for kids and tweens where they can create and adopt virtual companions called Neopets. While Neopets membership and wealth of content is free and open to all, JAKKS products will unlock added play experiences for site members via virtual prize codes.
As a digital-first experience, the Neopets product line represents a fresh approach to toys and collectible plush with a meaningful web component. Neopets recently announced Key Quest, a multi-player online gaming and collecting experience, which will link JAKKS’ product line into the expansive Neopian® world. With Key Quest, the virtual tokens representing purchased plush toys become playable game pieces, and all purchased Neopets products are displayable in a special Key Quest Collector’s Case. Players can play with and against each other while showing off their acquired collections.
