Our Mission

Our mission at JAKKS™ is to enrich the lives of people of all ages by developing minds, spurring imaginations and actualizing dreams.  Ultimately, we seek to enhance every lifestyle and bring a smile to every face.

We realize this goal by making high quality and innovative toys, games, and entertainment and lifestyle products that are always in season, by maintaining a diversified and unparalleled growth strategy, and by leveraging our unique corporate organization, entrepreneurial spirit and global reach. 

Our Values

We strive to distinguish ourselves from the ordinary, set our sights high and achieve  what has never been done before. Accordingly, our value statement is built on DREAMS.

Development
We are committed to continuous learning and growth.  We apply these ideals to grow our organization into one of the world’s leading toy and lifestyle companies in the world.  We will also work to develop the careers of our employees, the minds and imaginations of our consumers and the experiences of every lifestyle.
Relationships
We understand that our people are what make us unique and successful.  We foster teamwork, camaraderie and harmonious relationships among our employees, and we will continue to cultivate the relationships we have with our customers and consumers, realizing that they come to us by choice. 
Excellence
We are committed to superior performance, getting things done right the first time, and meeting and exceeding customer and shareholder expectations.  We will work towards continuous improvement and innovation in our ongoing quest to be one of the best in the industry.
Ambition
We understand that you cannot achieve great things without the drive to succeed and a love for what you do.  Consequently, we stress the importance of personal leadership, professional growth and entrepreneurship.  We will always strive to be leaders in our field. 
Maximization
We will capitalize on our diversified and unparalleled growth strategy, global reach and entrepreneurial sprit to help maximize value and return for all of our shareholders, who include our investors, employees, customers and consumers.
Service
Not only do we stress exceptional service to our clients and customers, but also we strive to enrich as many lives as we can through our dedication to community service and outreach.