Preschool Toys

From licensed baby dolls and baby doll pretend play accessories to dress-up and pretend play products, imagination really is key. This is evident in our expert execution of an extensive product portfolio based on classic brands such as Disney Princess and Black & Decker® which bring magical play to life.

The evergreen Cabbage Patch Kids® celebrated 25 years in 2008 and JAKKS commemorated the milestone by partnering with Carvel and Burger King on fun promotions throughout the year, and a big birthday bash at Toys“R”Us Times Square with a life-sized Cabbage Patch Kid cake created by Duff Goldman from Ace of Cakes. The event was presided over by Xavier Roberts, the original creator of Cabbage Patch Kids.

Seven favorite modern-day classic properties banded together to form the new Child Guidance® line of preschool toys that offer youngsters fulfilling play experiences at every stage of their development. The Wiggles®, Curious George™, Barney™, Teletubbies™, Miffy, Max & Ruby™ and Clifford™ array of plush, plastic and electronic products inspire children’s creativity and imagination. Classic and enduring, these brands are continuously in the market – on TV, on stage, on screen and online – and these favorite first friends are more popular today than ever before!